FitnessBoss
Big Box & GeneralCardio & HIITYoga

East Bank Athletic & Social

731 North Water St, M100, Milwaukee, WI, 53202

About this gym

At East Bank Athletic & Social — formerly Gold's Gym — fitness isn't just about workouts. It's about building strong people and a supportive community. Our five-story facility offers everything you need to feel your best, from top-tier strength and cardio equipment to energizing group classes and one of the area's only swimming pools. Our social events bring that community to life, creating real connections that go beyond the gym.

Classes offered

414 HIIT 45mCycle Danz Fit Conditioning 45mJump Rope Club 45mKickboxing Cardio 45mMat Pilates 60mOpen Pickleball Power Yoga 60mReset + Restore Flow Yoga Slow Vinyasa Flow Yoga 60mTotal Body Strength 60mVinyasa Flow Yoga 60mYin Yoga 60mYoga Fusion 60mZumba 60m

Class schedule

Sunday
  • Mat Pilates
    10:15 AM–11:15 AM · Sinai
    Drop-in OK
  • Open Pickleball
    12:00 PM–2:00 PM
    Drop-in OK
  • Yin Yoga
    3:00 PM–4:00 PM · Cassidy
    Drop-in OK
Monday
  • 414 HIIT
    6:00 AM–6:45 AM · Audri
    Drop-in OK
  • Yoga Fusion
    12:00 PM–1:00 PM · Lisa
    Drop-in OK
  • Total Body Strength
    5:30 PM–6:30 PM · Jana
    Drop-in OK
  • Vinyasa Flow Yoga
    6:35 PM–7:35 PM · Maryna
    Drop-in OK
Tuesday
  • Total Body Strength
    12:00 PM–1:00 PM · Daniel
    Drop-in OK
  • Mat Pilates
    5:00 PM–6:00 PM · Sinai
    Drop-in OK
  • Danz Fit Conditioning
    5:30 PM–6:15 PM · Tiffany
    Drop-in OK
  • Yin Yoga
    6:35 PM–7:35 PM · Maryna
    Drop-in OK
Wednesday
  • Total Body Strength
    5:30 PM–6:30 PM · Daniel
    Drop-in OK
  • Power Yoga
    6:35 PM–7:35 PM · Kylee
    Drop-in OK
Thursday
  • Mat Pilates
    6:30 AM–7:30 AM · Sinai
    Drop-in OK
  • Total Body Strength
    12:00 PM–1:00 PM · Daniel
    Drop-in OK
  • Slow Vinyasa Flow Yoga
    5:00 PM–6:00 PM · Cassidy
    Drop-in OK
  • Kickboxing Cardio
    5:30 PM–6:15 PM · Jesus
    Drop-in OK
  • Zumba
    5:45 PM–6:45 PM · Joseph
    Drop-in OK
Friday
  • 414 HIIT
    6:00 AM–6:45 AM · Audri
    Drop-in OK
  • Yoga Fusion
    12:00 PM–1:00 PM · Lisa
    Drop-in OK
Saturday
  • Jump Rope Club
    8:00 AM–8:45 AM · Ben
    Drop-in OK
  • Total Body Strength
    9:30 AM–10:30 AM · Jana
    Drop-in OK
  • 414 HIIT
    11:00 AM–11:45 AM · 414 HIIT Coaches
    Drop-in OK

Membership & pricing

Solo Month-to-Month

$50/mo

Individual gym access, billed as a recurring monthly subscription.

+ $49 initiation

Social Month-to-Month

Popular
$70/mo

Full gym access plus the ability to bring 1 guest (18+) on each visit.

+ $49 initiation

Day Pass

$15/class

Single-day visit pass. Non-members may bring a guest for $10; guests do not have access to the basketball court.

Hours

Monday 05:00–21:00
Tuesday 05:00–21:00
Wednesday 05:00–21:00
Thursday 05:00–21:00
Friday 05:00–21:00
Saturday 07:00–18:00
Sunday 07:00–18:00

Reviews

Sign in to review
No reviews yet. Be the first!

More gyms like this

Anytime Fitness Milwaukee
Milwaukee

24/7 big-box gym in Milwaukee's Water Street area with personalized coaching and worldwide club access.

Anytime Fitness Forest Home
Milwaukee

24/7 big-box gym in Milwaukee/Greenfield, WI with cardio and strength equipment, personalized coaching, and worldwide club access.

Wisconsin Athletic Club Wauwatosa
Wauwatosa

Wisconsin Athletic Club Wauwatosa is a big box & general gym in Wauwatosa, WI. Classes on offer include Adult Learn to Swim: Advanced, Balance and Stability, Barre, BODYPUMP®, Bootcamp, and Chair Yoga. The weekly schedule runs 96 class times across the week. Memberships star…

Princeton Club New Berlin
New Berlin

24/7 premier fitness club in New Berlin, WI offering group classes, aquatics, tennis, and personal training.